Client Questionnaire

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Give this to clients before our strategy session.

</aside>

Your Business

Give a summary of your business. (1-2 sentences)

</aside>

Why does your business exist? What is the story behind your business and the core values that drive you?

</aside>

What problems are you solving for your customers?

</aside>

Why do clients/customers choose you? What sets you apart?

</aside>

How are your clients/customers finding you? Social media? Referrals? Ads?

</aside>

Do you have a mission statement or tagline?

</aside>

What are your goals for your business? 1 year? 3 year? 5 year?

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Your Audience

Describe your current clients/customers:

</aside>

What is their situation right now? What problems are they facing?

</aside>

What do they want? What is their ideal situation?

</aside>

Are there any new clients/customers you would like to start attracting? If yes, please expand on that.

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Key Competitors

List 3 competitors to watch in your industry. Please provide their name, website, and social media.

</aside>

What do you like or admire about them?

</aside>

What do you dislike about them?

</aside>

What is going to make your ideal client choose you over them?

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> better priced, whole instruments, more digital

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Your Brand

Are there 2-6 descriptive words that describe how you want your clients/customers to perceive your business? (Ex. modern, friendly, professional, luxury etc.)

</aside>

Do you have any colour preferences for your brand? Are there any colours you would like to stay away from?

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> sleek designs with minimalist colours, colour pallette, chrome metal feel

</aside>

What are 3 brands that you love the design of? What specifically do you like about each of them?

</aside>

Please give a few examples of logos and typography that you believe align with your brand and describe why. (If you don’t have any in mind, Pinterest is a good place to start)

</aside>

You can leave a link to your Pinterest board here:

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Your Marketing

How are you currently marketing your business?

</aside>

How do you plan to market your business in the future?

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Your Website

What is the main goal of your website? Ex: contact form enquiries, direct bookings

</aside>

Do you currently have a website? If so, why are you unhappy with the current site?

</aside>

What do you think a new website will do for your business?

</aside>

When coming to your website, what are your customers looking for?

</aside>

What are the key features or plugins that you want to implement on your website?

</aside>

Before we get started, is there anything else you’d like me to know?

</aside>

Thank you so much for your time, I’m looking forward to getting started!